Our patent-pending Lip EXT Technology allowed us to create a lip that covers the entire width of the wheel, extending from the front edge of the wheel all the way to the rear. This innovative lip extension makes Hipnotic Wheels the creator of a wheel unlike any other in the industry. After first introducing the wheel at the 2007 SEMA auto show, Hipnotic Wheels was forced to wait until late 2011 to start production. Even the most recent advances in manufacturing technologies couldn't keep up with Hipnotic Wheels' design capabilities. The time has now finally arrived for enthusiasts to show the auto world what an infinity lip really is!